SMR Energy Solutions for Australia
Thorium & Hydrogen-Based Small Modular Reactors
Affordable, Clean, Reliable Energy for Australian Businesses
Australia's Energy Crisis
Australian businesses are facing an energy affordability crisis. High electricity costs are threatening the viability of energy-intensive industries, forcing difficult decisions about operations, investment, and employment.
Energy price increases since 2020
Monthly costs for farmers & manufacturers
Baseload power needed for data centres
Carbon emissions from SMR technology
The Solution: Small Modular Reactors (SMRs)
Small Modular Reactors represent a revolutionary approach to energy generation—compact, safe, affordable nuclear power that can be deployed where energy is needed most. Unlike traditional large-scale nuclear plants, SMRs can be built on-site, providing dedicated clean energy for specific industrial applications.
🔬 Thorium-Based MSR
Molten Salt Reactors using thorium fuel offer the safest, most sustainable nuclear technology available. Australia has significant thorium reserves, creating potential for domestic fuel supply.
- 1000x less radioactive waste than conventional nuclear
- Waste remains dangerous for 300 years vs 24,000 years
- Passive safety systems—no meltdown possible
- Can consume existing nuclear waste
- High-temperature heat for industrial processes
💧 Hydrogen Production
SMRs can produce clean hydrogen at scale through high-temperature electrolysis, creating a complete clean energy ecosystem for transport and industry.
- Zero-emission hydrogen production
- 24/7 production capability
- Competitive with fossil fuel hydrogen
- Supports hydrogen economy transition
- Export opportunity for clean energy
⚡ Modular Deployment
Factory-built modules assembled on-site mean faster deployment, lower costs, and scalable solutions sized to specific energy needs.
- Size of a football field—compact footprint
- 3-5 year deployment timeline
- Lower capital costs than large nuclear
- On-site power generation—no grid constraints
- Flexible and dispatchable baseload power
Partnership with ShiftNL
We work in close collaboration with ShiftNL, a Netherlands-based SMR development consultancy actively advancing thorium and molten salt reactor deployment across Europe.
ShiftNL brings deep technical expertise, regulatory experience, and established relationships with SMR technology providers and reactor designers. Their work in the Netherlands provides proven frameworks we're adapting for the Australian context.
This partnership gives Australian stakeholders direct access to European SMR development expertise and facilitates technology transfer, feasibility studies, and site assessment methodologies proven in the Netherlands market.
Our Consulting Services
Feasibility Studies
Comprehensive site assessments, energy demand analysis, economic modeling, and regulatory pathway analysis for SMR deployment in Australia.
Stakeholder Engagement
Facilitating connections between Australian businesses, government bodies, technology providers, and international partners. Building coalitions for SMR advocacy.
Strategic Planning
Developing deployment strategies, timeline planning, funding pathways, and risk mitigation frameworks for SMR projects.
Regulatory Navigation
Guidance on Australian nuclear regulatory framework, licensing requirements, environmental approvals, and policy advocacy support.
International Partnerships
Leveraging ShiftNL networks to connect Australian stakeholders with proven SMR technology providers and reactor designers in Europe and globally.
Thorium Supply Chain
Connecting Australian thorium mining capabilities with international SMR fuel requirements. Developing domestic fuel supply opportunities.
Public Affairs & Advocacy
Building public acceptance, engaging media, educating stakeholders, and supporting policy development for nuclear energy in Australia.
Investment Analysis
Financial modeling, investment structures, funding mechanisms, and ROI analysis for potential SMR projects and thorium ventures.
Who We Work With
Agricultural Producers
Farmers and agricultural businesses facing unsustainable energy costs for irrigation, refrigeration, and processing operations.
Data Centres
Operators requiring reliable 24/7 baseload power with zero emissions and protection from grid constraints and price volatility.
Industrial Manufacturing
Energy-intensive manufacturers seeking affordable, reliable power and high-temperature heat for industrial processes.
Mining Operations
Mining companies in remote locations requiring on-site power generation, including hydrogen production for transport.
Thorium Miners
Australian rare earth and thorium mining companies interested in developing international fuel supply relationships.
Investors & Developers
Private equity, infrastructure funds, and developers evaluating SMR investment opportunities in Australia.
Government Bodies
Federal, state, and local government agencies exploring nuclear energy policy, regulation, and economic development.
Energy Companies
Utilities and energy providers considering SMR technology as part of their decarbonization and energy security strategies.
Our Approach
Phase 1: Research & Analysis
We conduct comprehensive market research, analyzing energy demand, regulatory frameworks, stakeholder positions, and economic opportunities for SMR deployment in Australia. This includes study tours to Netherlands SMR sites and engagement with ShiftNL technical experts.
Phase 2: Platform Development
We build awareness and credibility through targeted marketing, public education initiatives, and stakeholder engagement. This includes developing educational content, case studies from Netherlands deployments, and economic impact analyses tailored to Australian contexts.
Phase 3: Partnership Facilitation
We connect Australian businesses with SMR technology providers, facilitate site assessments, and support feasibility study development. We leverage ShiftNL relationships to bring proven technology partners to Australian opportunities.
Phase 4: Policy & Advocacy
We work with the National Party, federal government, and state governments to develop supportive policy frameworks, address regulatory barriers, and build political support for SMR deployment. This includes public affairs campaigns and stakeholder coalition building.
Phase 5: Project Development
For qualified opportunities, we support project development from concept through regulatory approval, including feasibility studies, stakeholder engagement, environmental assessments, and financing strategies.
Ready to Explore SMR Solutions?
Whether you're facing high energy costs, seeking investment opportunities, or interested in Australia's energy future, we can help you understand how Small Modular Reactors might fit your needs.
Schedule a ConsultationWhy Now?
Regulatory Environment: Australia's nuclear ban is under review, with growing bipartisan recognition that nuclear energy must be part of our energy future.
Energy Crisis: Businesses cannot wait for traditional solutions. SMRs offer a practical pathway to energy security and affordability.
Technology Maturity: SMR technology has advanced significantly. Multiple designs are approaching regulatory approval globally, with Netherlands deployment proving viability.
Australian Advantage: Our thorium reserves, strong mining sector, technical expertise, and stable regulatory environment position Australia as an ideal SMR market.
Your Competitive Advantage: Networks + Communications Expertise
Unique Network Access: Established office in Gelderland, Netherlands with direct partnership access to ShiftNL provides on-ground presence unavailable to remote consultants. Regular coordination with European MSR technology providers and thorium fuel buyers through Netherlands operations enables real-time market intelligence and partnership facilitation. This isn't publicly available access—it's relationship capital built through sustained presence and investment in the European market.
Strategic Communications & PR: Max Rowley Media Academy trained with proven track record placing clients on 60 Minutes, Channel 9, SBS, and national radio. We position your thorium assets as strategic opportunities, not waste problems—in media, with government, and to investors.
Australian Government & Political Networks: Established relationships with National Party representatives, federal energy policy advisors, and state government stakeholders. We navigate Canberra and facilitate the political support essential for nuclear fuel export.
Cross-Sector Experience: 30+ years across banking (Macquarie Bank, Merrill Lynch options trading), property development, retail strategy, and digital transformation provides unique perspective on energy infrastructure investment, stakeholder management, and commercial deal structuring.
Proven International Facilitation: Track record bridging Australian businesses with international opportunities. We've set up operations in Indonesia, managed cross-border partnerships, and understand the complexities of international supply chain development.
Strategic Communications & Public Relations Services
Position your thorium assets as strategic opportunities through targeted media, stakeholder engagement, and political advocacy.
📺 Media Relations
- Strategic media placements (TV, radio, print, digital)
- Executive media training and interview preparation
- Press release development and distribution
- Crisis communication and reputation management
- Thought leadership positioning in energy media
🏛️ Government Relations
- Federal government engagement (Canberra)
- National Party advocacy and support
- State government stakeholder management
- Regulatory pathway navigation
- Policy development input and submissions
👥 Stakeholder Engagement
- Community relations and public education
- Industry association engagement
- Investor relations and communications
- Environmental and social license strategies
- Coalition building for policy advocacy
🌐 International Networks
- ShiftNL (Netherlands) direct partnership access
- European MSR technology provider connections
- International thorium fuel buyer introductions
- Cross-border stakeholder coordination
- Delegation facilitation and trip coordination
About the Consultant
Strategic Communications Expertise: Max Rowley Media Academy certified with proven track record in media placement, stakeholder engagement, and public affairs. Successfully positioned clients on 60 Minutes, Channel 9, SBS, and national radio platforms.
30+ Years Cross-Sector Experience: Banking (Macquarie Bank, Merrill Lynch options trading 1991-1999), property development and shopping centre management, retail leasing strategy, and digital transformation. This cross-sector expertise provides unique insight into energy infrastructure investment, deal structuring, and stakeholder management.
International Business Development: Established operations in Indonesia for fashion and jewellery production, managed cross-border partnerships, and facilitated international supply chain development. Proven ability to bridge cultural and regulatory differences.
Netherlands Operations: Established office in Gelderland, Netherlands with shareholder interest in 750-hectare forest property. Regular presence in Netherlands facilitates direct coordination with ShiftNL and European SMR developers, providing on-ground market intelligence and relationship management unavailable to remote consultants.
ShiftNL Partnership: Direct collaboration with Netherlands-based SMR consultancy actively developing thorium reactor projects and engaging European governments. Regular coordination through Gelderland office enables real-time access to European SMR deployment developments, policy changes, and partnership opportunities.
Australian Political Networks: Established relationships with National Party representatives, federal energy policy stakeholders, and state government advisors. Positioned to facilitate the political and regulatory support essential for SMR deployment and nuclear fuel export from Australia.